What is Ayurveda?

We know better its "sister science" Yoga, a spiritual and physical practice, which has been spreading in the Western world for a few decades, and whose practice, even if occasional, brings benefits that are no longer to be proven on the physical and mental level.

The Origins:

Originating in India, traces of it can be found more than 5000 years ago and today, Ayurveda is more than ever conquering our modern and western societies.

The roots of Ayurveda go back to prehistoric times, when the way of life of humans was intimately linked to the natural elements, in symbiosis with the plant world and the cycles of nature.

The Concept:

Ayurveda is at once a science, a philosophy, a medicine and a way of life that aims to establish a balance between the body, the mind and the external world: it is a holistic approach, as it considers things in their entirety rather than with an individual vision. Rather than trying to bury a problem, we study the cause in order to understand how to treat it. It is a medicine based on prevention and the adoption of a lifestyle that is compatible with our own composition as individuals.

To this day, some of the original practices of Ayurveda are carried on orally among tribal peoples, yogis and medical practitioners in southern India. Over the millennia, Ayurveda has proven its benefits through different branches (internal medicine, surgery, ENT, psychiatry, maternity, geriatrics, etc.) and has spread to so-called "modern" societies. The interest in Ayurveda has been growing over the last few decades because it is full of simple concepts and practices that are accessible to all and that could be beneficial to the ills of our modern societies.

Ayurveda is classified in the category of traditional medicine, alongside Chinese medicine, which has also been gaining interest in recent years.

Ayurveda offers a multitude of principles and remedies: meditation, yoga, diet adapted to one's own constitution, therapeutic herbal remedies to treat pathologies, etc.

Our Approach:

This search for unity on which Ayurveda is based, allows us to discover a new conception and experience of well-being but also of beauty. Beauty is no longer only artificial but is also cultivated from within and through the use of adapted rituals and treatments, conscious and respectful of our environment and our uniqueness.

At Nova Rituals we wish to popularize these concepts and practices in order to promote self-care, as well as the link between body, mind and nature that are the cornerstone of Ayurveda.



To learn more about Ayurveda, join the Nova Rituals community by subscribing to our monthly newsletter and stay tuned for more articles on our blog!